With so many lawbreaking crimes happening every day over the Internet, users are well aware and alert about the precautions to render and Why not? The Internet is entitled to fraud and a high level of intrusions. Hence, it is objective to lay down some crude rules and measures to ensure the safety of the users and their money.
A website having an SSL certificate is flagged as a secured website.
What is an SSL Certificate?
An SSL (Secure Sockets Layer) certificate is the main principle for a secure website as it guards the information traveling across the computers of the world via the Internet.
When a visitor visits the site, the address bar starts from HTTP//: This was acceptable until recent times. This is now perceived as an insecure and vulnerable connection.
An SSL certified website begins with a lock symbol followed by HTTPS//: The successful integration of it will encrypt the website. Any information transferred via this connection would be fully secured from being tampered, stolen or misuse.
An SSL certificate to a website is the same as to protective eyewear during an eclipse or a fastened seatbelt during the car drive.
Now, the question is – “Is SSL necessary?” The answer is a straight Yes! It is an unavoidable necessity.
According to the report of Gartner, around 70% of users doing online shopping did not continue to the payment mode after realizing that “lock symbol” was missing. It is claimed by them that the payment process stayed incomplete because of the lack of trust mark or SSL certificate.
Trust is not just an important factor but the most crucial element. The users have to make sure that if they are inserting their credit card details, the website is secured and encrypted.
Here are some top key reasons for upgrading the website to HTTPS Connection.
Better Google Rank
Who doesn’t want to be on Google’s Top ranking right? The top SEO strategist like Brian Dean claims that Google’s algorithm has a strong correlation between HTTPs enabled websites.
The SSL certified websites are kept in the priority list of Google. To rank above your competitors, make sure you have encrypted every page of the website and have no loose ends.
Enhanced Customer Trust
It’s quite evident by now that Customer tendency to purchase on a website has highly relied on the security level.
Without a shadow of a doubt, at the back-end, the SSL certificate provides authentication and encryption of the data but if we look broadly, it makes it easier for customers to trust the website.
The transparency between the users and the organization is established when they can see your details. This happens after the installation of OV or EV SSL.
Nonetheless, the chances are that the customer made with trust helps to spread the reliability and legitimacy of your website to other customers as well. What could be even better?
Validation of your Identity
Apart from the encryption that SSL provides, the major task of it is to provide verification and authentication. The Internet is a misleading place and hundreds of people are duped every day. It is funny to hear the stories like a boy traveled 400 miles to meet the love of his life that he met on Facebook only to discover that he was being played. The girl was no one but 2 boys who pranked him.
It is not even funny when the website you entered your credit card details turn out to be fake and you’re already in hot water.
While installing the SSL certificate, a validation process is conducted by the third party called CA (Certificate Authority). Once the party approves of your identity, a trust indicator is released vouching for your identity. Amplifying the trust over users will now take a split second.
It is more or less like Instagram verifying your account and providing the blue tick. Here, it’s an SSL certificate.
Good for your Traffic
The visitor retention is beneficial for SEO purposes and lack of secured connection leads to the detrimental of incoming traffic or long stay of visitors.
This is a huge playing factor for increasing the loading speed of the website.
The video games are the best example to explain this out to you. The player could speed up as well as secure himself from the monsters for a long duration by grasping some superpower. In this case, the power is the SSL certificate and the website is the player.
A website powered by HTTPs connection can unlock great speed and additional security features.
Google has made it clear and cut that any website not having an SSL certificate will be blacklisted. If anyone fails to act in accordance with this rule, a warning message of “Not Secured” would be flashing on the website. This is not going to be cool. On top of it, the websites would be automatically blocked shortly.
Here I am splitting some great secrets which no one else would:
Google has a laid out guidelines which has to be considered while installing the SSL certificate:
- When you approach CA, you have to choose the most relevant type of certificate for your business:
- Choose SSL certificates only from trusted sources.
- Use certificates powered with 20148-bit keys only.
- Make sure your web pages are indexed by search engines.
- For the rest of the domains, use only protocol-relative URLs.
So if the conversion rate is low and the bounce rate is high, you know what could be the reason now. What are you waiting for? If your website is in deficient of an SSL Certificate, contact the best website development services provider Bytegrow Technologies to add the layer of protection affordably.